A great reference is the best way for anyone to start out in the freelancing world. In fact, you might as well start your own reference collection like your local library.
The key is to help people refer you. That means you have a writer's website and you let people know on a regular basis about what you're currently working on...
Whether you send out e-mails or post snarky blog entries (seriously, who would blog about a freelance writing career, anyway?), just find what suits your voice and lets potential references remember to recommend you.
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