CHANGING OF THE GUARD

Whether it's in front of Buckingham Palace or at a publishing company, the changing of the guard brings new personalities and a different guy you to deal with if you want to get in the front door.

Your editors are going to change if you write for a paper or magazine for longer than a year. It's a fact of the pbulishing world. The good news is that means an editor, who you have trouble working with, could be swapped out for an editor whom you love. And vice-versa.

The key is to introduce yourself properly to each new editor, find out about their background and what makes them happy.

After that, it should be smooth sailing, no matter whom you turn your copy in to....

INCREASE THE DEMAND FOR YOU



Pride goes before the fall. But pride can also infuse your work with new energy and a commitment to getting better.

Start refusing work. Explain that you're too busy or you need to be paid a higher rate. It just might be the answer to getting more work and making more money. This may sound counter-intuitive, but it's true.

For the first time in my freelance career, I've been turning down work on a regular basis. It's led to better opportunities and clients offering to bump up my per-word rate. You should only think about this strategy if you have other opportunities lined up or believe that your time would be better spent doing something else. In other words, don't threaten to walk unless you're ready to walk.

Sometimes the best way to get work is to create artificial demand. So, pretend you're the Nintendo Wii and keep your supply artifically low.

WRITE WHAT YOU LOVE


Everybody has pet projects. Lawyers have pro bono cases, chefs dabble with outlandish food combinations, and don't get your friend started on her golden doodle.

You should have a few things that are close to your heart, if not associated with huge paychecks. So, pick some topics you care about and pitch one such topic a week. It's how you can end up writing about your favorite food, volunteering time for a non-profit, or profiling a bizarre dating trend.

Also, often times your best writing comes from the things you feel most passionate about...I for one, can't get enough of marshmallow fluff. I'll work an angle into a pitch this week. What's your passion? What can you write about?

YOU'RE NOT A MACHINE



If you divide your day up into time-blocks, you'll notice that you're more productive at certain hours. You might be a morning person, who is cheery without the aid of coffee. Or you're a night owl, still used to college hours and the glowing blue screen of a computer in the dark.

Either way, you've got a time that you can dash out work and operate at peak efficiency. Figure out when that is and schedule you're more important work at that time. Save organizing tasks and bill-paying for times when you'd rather be watching television. After lunch is a particularly sluggish time for me.

You're not a machine and neither is Ivan Drago. Rocky beat him because he chopped him down with a series of punishing hooks and punches. It's apparently devastating to a 6'1'' guy when a 5'2'' man lands an uppercut. You don't need to hit people. Just make a spreadsheet or something. Either that or train in the Siberian wilderness.

PAYING IT FORWARD



Bring It On was better than Pay It Forward; but ultimately it's the message of the second movie that's going to get you ahead in the world of freelancing.

Whether you're just starting out or you're an experienced freelancer, you'll have colleagues. Fellow writers that you respect and know are working just as hard to put food in the mini-fridge. Therefore, you should recommend them whenver it's appropriate. If you can't take a job or you're not qualified, mention someone who is capable of getting it done.

You'd be amazed how often a simple recommendation comes back to you in the same manner on a different project. Regardless of your motivations, it's a chance for positive karma and a way to level the playing field a bit with editors and publications.

While there's nothing wrong with being feisty and sticking up for your rights, a la Bring it On, please avoid dancing to You're So Fine (Hey Mickey!).

A GREAT REFERENCE COLLECTION



A great reference is the best way for anyone to start out in the freelancing world. In fact, you might as well start your own reference collection like your local library.

The key is to help people refer you. That means you have a writer's website and you let people know on a regular basis about what you're currently working on...

Whether you send out e-mails or post snarky blog entries (seriously, who would blog about a freelance writing career, anyway?), just find what suits your voice and lets potential references remember to recommend you.

THE FLAVOR OF WRITING



Freelance writing is more like reality television than you think. There's twenty bachelors, thirteen hoochies, or fifty other writers vying for the attention of a single suitor. Just remember, drama gets you kicked off the show.

So, stay the course and be yourself. If it's a good fit, you'll advance to the next round and be a bit closer to that big payday. Don't say outlandish things or anything that's a racial slur. Feel free to dress a bit provocatively however. Ultimately, freelance writing is just a series of reality show challenges. Therefore, you can have a bit of humor about it.

In the interim, just know your life isn't as ridiculous as this.

NET LOSS OR NET GAIN?



Ever feel like Sandra Bullock in The Net?

You're holed up in your home office and everything is available via the Interweb. Just like her, you can even order a pizza online! But seriously, there's a real easy trap as a freelancer of letting your online existence, checking e-mail and scouring sites, take over your regular existence.

Simple answer. Schedule meetings at client's locations or with interviewees. While your time is precious, your mental health is more important. Get out there and network in person. You'd be suprised how talking to people about anything other than work can bring you a lot more work.

So, get out of the house this week- but don't start rocking denim on denim. The world isn't quite ready to bring back that fashion movement.

THIS PHONE IS NOT IN SERVICE



We live in an e-mail driven world. Your phone has morphed into a device that is primarily useful as mobile e-mail. The truncated 'this message sent from a BlackBerry' has become ubiquitous.

I suprised an editor this morning when I called her to see if she had any upcoming special features. This brief and polite conversation should turn into an assignment by the end of the week. It sped up what has taken months by e-mail. I only called because we have spoken on the phone before and this particular editor is not good at responding to e-mail questions.

But sometimes it never hurts to pick up the phone because it at least forces editors to give definitive answers. So, dial that editor you've been waiting to hear from...just don't be creepy.

THE 'LO MEIN' IDEA



What are you willing to give away for free? It's an important question to ask. Writing is a commodity that can be undervalued very easily; but sometimes a sample might just be your best way to earning returns for years to come.

It's an old axiom. Gillette, now a part of Procter & Gamble, would give away it's razors or sell them at cost, because the real money was in disposable razor blades. Once they've got you as a customer, you're a consistent revenue source because you're always going to need new blades. The same principle applies to ink cartridges and P&G's Swiffer sweepers.

You might want to think about giving away your writing at below-market rates or for free in order to raise your profile and attract new clients. That's the idea behind a recent contest sponsored at Inkthinker, where freelance writers are going to attempt to knock out 30 articles over the next 60 days.

So, it's time you started thinking of your writing in terms of bite-sized portions that can entice people to buy a whole meal. In other words, you could be a guy holding a plate filled with toothpick-riddled General Tso's Chicken at the Food Court in the mall.

BROUGHT TO YOU BY THE LETTER 'A'



As the buzz picks up here, the post of the day is brought to you by the letter 'A'- as in agent. With a book negotiation in the works with a small publisher and a bit of a higher profile with some national clips; I'm considering shopping for agents for the first time in my career.

It's a big step but it also seems like the right one. It wouldn't hurt to have a sidekick or pitbull or partner when talking to publications and publishers. Plus, it would be nice to know someone that can work a BlackBerry.

I'm also starting to find that publications want to know you're in demand. It's not that you're unavailable, you're just occupied with another high-profile piece; but you think you could make time for a decent per-word rate. After all, a guy with an agent has got to be busy.

I just imagine my agent being something like this.

DON'T BE A SPAZ


This morning I had a message from an editor thanking me for handing in an assignment on time and with clean copy. It was a fantastic start to the day. Positive feedback can be a rarity in a profession where no feedback and a quick paycheck are often the best rewards.

It also made me realize that most editors are just trying to meet their deadlines while maintaining a semblance of artistic vision. The moral here is- don't be a spaz. Turn your assignments in on time and sans spelling mistakes.

I think reliability might be as important as talent to editors when considering who to use for a project. So, that means you've got a shot with any publication if you can just pull it together. Also, try not to shave your head this week. I know it's tempting, but you look better with hair. And wigs are expensive and not tax-deductible.

ARE YOU AN EXPERT?



I have fought the process of specialization my whole career. I didn't want to be a business writer or just write for men's interest because that seemed like it could get old in a hurry. Moreover by writing on a bunch of topics, that meant I usually had a clip with at least a tangential relationship to whomever I was pitching.

But this morning I woke up and realized I have become specialized. A majority of the writing I do is business writing, both corporate and feature pieces. And it's not such a bad thing. My word rate has increased dramatically in the past year and for the first time in my career I'm turning down assignments with hourly rates that I deem too low. Branding yourself as an expert is perhaps not such a terrible thing.

But no matter how talented I feel at writing, I've got a lot of catching up to do to this six-year old. What have you done today?

LOOK MA NO WIRES



With a new wireless hub in the floating bunker that is the home office, suddenly there are three rooms in which I can work (none of which is a cubicle). The joy of this is in progressing through rooms over the course of the day. There is the living room office for morning coffee/paper/laptop writing. Next we have the bedroom, where I try to stay awake and continue writing. Then there is the home office, with a desktop computer, scanner, and printer.

So, what technology can you not live without? Is it a blackberry or pen that scans text? Or a beer pouring robot?

Ultimately, that's what you should spend money on. Just recognize that you have expenses like any other business and those expenses will naturally include a robot to bring you beer.

WHAT DO YOU WANT TO BE WHEN YOU GROW UP?



In an interview yesterday, I was asked what is my goal for writing. The first response (in my own head) was simply to write each and every day and get the pleasure that comes from that.

The glib and actual answer I gave the interviewer was that I want to be able to approach any publication and have them publish my work. Think along the lines of Stephen King on the back page of Entertainment Weekly or Po Bronson in this month's New York Magazine.

It's about the subtle shifting of power. You're not constantly pitching; instead you're just thinking about how to honor the requests of popular culture publications.

So at the end of the day, it's high school. We all just want to be popular.

DUST OFF THAT BUSINESS SUIT



In to all freelancer's lives, a bit of copywriting must fall. Today, we tackle the freelance world of business writing. Delightfully dry and unbelievably lucrative business writing.

Today, I will sally forth into Manhattan to sit down with a branding and marketing firm. This is not work that I usually do; however, it is when they accept the hourly rate quote that will make this assignment easily a $1 per word.

The moral of the story here is that if someone offers you a copywriting gig at an hourly rate that is acceptable to you- take it. Business writing leads to other opportunities and if not, it pays for you to have dinner. Best of all, you can know that a portion of your day has been spent being paid to write at a wage that is equivalent to some of the top magazines.

Never forget that your writing is your career and not many people are paid to learn a new skill. Who knows, some day you might even launch your own branding agency.

BEHOLD THE POWER OF NETWORKING



The value of a good network can never be underestimated. Please know that this is not a clever aside to the Verizon commercials which have plagued us for several years. I wouldn't do that to you, dear reader, without extensive corporate sponsorship.

No, the network I speak of is the entire sphere of people that you know- family, friends, business associates, that guy at a party, or people on LinkedIn. Everyone is a potential business contact. You're not selling AMWAY, you're selling your creative services which are unique and delightful. It's as if you turned cupcakes into delicious prose. Who doesn't love cupcakes? And by extension, your delightfully, hand-crafted writing.

You need to stop being shy about asking for help and embrace the power of networking. In the past six months, networking has offered me copywriting at a corporate rate, a paid position blogging, and opportunities to talk with half a dozen editors. I stopped worrying about asking for contacts because I know that I can deliver on my promises. Also, each of the initial meetings that I had were merely a formality, a meet-and-greet, it was through sheer wit and determination that I garnered assignments.

Tell everyone what you're doing. Send e-mails, launch a website. Create your own network. One without a jackass spokesperson. Opt for somebody more likeable- you.

REMEMBER THE SPARTANS



Every memorable figure in history has been able to think in the long-term, except King Leonidas of Sparta. So, why should you or I be any different? While working through the daily grind of pitching and writing, you need to have something with long-term potential.

Whether that is working towards an end goal (mine is to be able to be published in any publication that I want), or towards producing a larger piece, you should have a project that is six-months of five years out (whichever feels like a long time to you).

I mention all of this because I have begun working on a non-fiction book. I'm outlining and researching each day. At this point, it's as much an interest as a potential moneymaker. But more importantly it gives me, ironically, a bit more stability to my day. Structure isn't always such a bad thing.

And even though King Leonidas might not have known he was thinking ahead at the Battle of Thermapolylate, he was...because it turns out that his death and those of the other 299 Spartans will now be an awesome movie.

THE NON-RESPONSIVE EDITOR



Today we tackle the non-responsive editor. The one who takes your timely ideas, sits on them, and then passes with an unsatisfactory e-mail response at a date which renders the idea irrelevant.

Life is about choices and editors won't make decisions unless they're on deadline. Consider it the curse of being a writer or the fact that on the totem pole of responsibilities, you rank somewhere between forgetting to pick up the dry cleaning and itchiness. There is no call-to-action for editors unless you happen to catch them at the moment when they need the exact type of story you're pitching- an unlikely scenario that can not be altered by your brilliance, just chance.

So your job and my job is to politely steer editors towards decisions. Give definitive guidelines, explain that the piece has an expiration date. An editor at a city daily failed to respond to a recent idea tied to an upcoming event in Manhattan. As the event approached and a week had passed, I e-mailed the editor in a straightforward fashion and explained that if I didn't hear back in the next day, I would assume she wasn't interested and pitch the idea elsewhere. I had my answer 20 minutes later. It was a rejection, but it left me free to pitch other editors with the idea and time to do so.

If all else fails, consider creating a Mii, a virtual representation of your editor on your Nintendo Wii. Then go a few rounds in Wii Boxing.

GETTING IT DONE



Today is a day of opportunity. It's the day when everybody is hungover and cheese-laden. It's the day when you are supposed to be wretched and bleary-eyed.

But not you, you're straight-edge. Or not. But at least you knew somebody in college that was straight-edge for a while. Or not. Yeah, but you can imagine if you did.

The point is I'm excited for days like today. Because today is when other people take a day off to lick their wounds and try to figure out why they're sweating uncontrollably. Today's a day when I can pound out query letters and get an audience with editors. So, when top-notch editors and writers are hurting a bit, the rest of us can sneak up on them like a ninja- a ninja who just wants his stuff to be read.